Download eBook/Pdf Rethinking Marketing: The Entrepreneurial Imperative – Instructor Resources (Image Bank + PowerPoint Presentations)

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.NOTE: The print may appear lighter in some copies due to the print method used.n nnPlease note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself.nnFormat: Multiple Formats | Language: English | Edition: Pearson | Publisher: 2008